Insights Newsletter: Bringing You the Latest Healthcare Industry News and Updates from Panacea’s Experts
July 2025 — St. Paul, MN — Panacea Healthcare Solutions, a leader in revenue cycle and compliance solutions, is proud to announce the launch of RevenueRx: Drug Assistance Program, a full-service offering that helps hospitals and infusion centers ensure patients have access to essential medications—while improving reimbursement outcomes and easing administrative burden.
RevenueRx is a tech-enabled, proactive solution that simplifies the complex process of securing pharmaceutical assistance for patients prescribed high-cost, brand-name medications. Through a combination of early patient screening, expert program management, and robust technology, Panacea delivers a streamlined process from referral to reimbursement.
“This program represents the intersection of patient advocacy and revenue optimization,” said Kevin Chmura, Chief Executive Officer of Panacea Healthcare Solutions. “With RevenueRx, we’re helping hospitals deliver essential medications to those in need while also maximizing their financial recovery—at no upfront cost to the provider. It’s a win for the patient and the health system alike.”
The program offers access to Manufacturer Free Drug, Co-Pay, and Foundation Assistance options while providing onsite or remote support, seamless pharmacy coordination, and a dedicated management team to oversee performance. Unlike retrospective-only models, RevenueRx begins at the point of care—screening patients as soon as treatment is prescribed to ensure no opportunity for assistance is missed.
“Our goal with RevenueRx is to take the complexity out of drug assistance,” said BreAnn Meadows, FHFMA, President of Panacea’s Revenue Integrity Division. “From regulatory compliance to patient communication to claims tracking, we handle the details so hospitals can focus on care delivery. It’s about elevating outcomes for both patients and providers.”
Backed by Panacea’s national team of revenue integrity experts, the program operates under a contingency fee model—meaning providers only pay when results are delivered. With demonstrated success in tripling recoveries compared to retrospective models, RevenueRx stands to make a meaningful impact on both patient access and healthcare finances.
For more information or to get started with RevenueRx, visit www.panaceainc.com/revenuerx
Struggling With Two-Midnight Rule Compliance? You’re Not Alone
It’s been over a decade since CMS implemented the Two-Midnight rule to curb improper payments for short-stay inpatient cases. Yet hospitals and health systems are still struggling with compliance, especially after CMS’s recent Medicare Advantage (MA) plan guidance.
Panacea’s eBook, “The Two-Midnight Rule: Why it’s Still Relevant,” explores the rule’s current challenges and offers actionable strategies to improve compliance and protect your entitled revenue.
Don’t wait—your Medicare reimbursement might depend on it.
Introducing RevenueRx: Streamlining Drug Assistance for Hospitals — Listen in to Find out How It Works
In this episode of Beyond the Bottom Line, Kevin Chmura is joined by BreAnn Meadows to discuss Panacea’s latest healthcare solution: RevenueRx: Drug Assistance Program, designed to help hospitals streamline access to free drugs, co-pay assistance, and charitable foundation support programs.
Kevin and Bre delve into this new service, what it offers to hospitals, why the solution is being introduced now, and what sets RevenueRx apart from other programs. They also share specific examples of how it can deliver measurable benefits and have a meaningful impact on your healthcare organization.
